PARADOX OF CHOOSING
This collaborative project deals with the subject ‘FOMO’ and translates it through 3 different transmedia types (Short-film, magazine, interactive website). Are you aware of the number of choices you make on a day? And how many of those choices are influenced by impulses on and off-screen? Think about the party you couldn’t miss or the new product you had to try. The Paradox of Choosing focuses on the so-called ‘Generation of Choice’, and their fear of making the wrong one. We invite you to face this dynamic emotion and normalize the fear of missing out.
The Paradox Of Choosing website
A collaboration with Winta Ghebre, Mirte Kort and Iris Van Velzen